Crystal clear colour and a true-to-life picture with nothing in the way
Lifelike colour in over a billion shades
Dynamic Crystal Display
Bingeing on a boxset or feasting on a blockbuster, you’ll see everything in crystal clear, life-like colour. And in over one billion shades – 64 times more than conventional UHD TVs. The Dynamic Crystal Display is the way to go for picture-perfect viewing.
Bold contrast and true-to-life colour
With Dual LED technology, your TV balances colour for bolder contrast and a more lifelike picture, no matter what’s on.
Crafted to look perfect from any angle
Boundless Design (3-sided)
Experience minimalistic style with a stunning clean back, no messy cables and a near bezel-less TV design that only leaves you to enjoy the beautiful picture.
Choose your favourite voice assistant
Multiple Voice Assistants | Bixby, Google* and Alexa on TV
For the first time, Bixby, Alexa and Google Assistant* are all built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced voice control in your connected smart home. Changing the volume, source, channel and more is as easy as asking.
*Google Assistant service not yet available, coming in 2020. Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Google and related marks and logos are trademarks of Google LLC.
Powerful picture quality
Crystal Processor 4K
See everything you watch upscaled into stunning 4K. Relax with a TV that adjusts sound to suit what you’re watching.
See the stunning detail in every scene
HDR powered by HDR10+
Watch every scene burst from the screen with a bright, detailed picture with Samsung HDR TV.
Stay ahead of the competition
Stay one step ahead of the competition with picture and sound that adapts as fast as you game with Auto Game Mode. Never miss an overtaking move thanks to incredibly low lag rates.
*Game Enhancer is available on selected game consoles.
Remove the big blank screen
Samsung Ambient Mode turns your TV screen into a decorative feature, displaying colourful patterns or your own photos.* It automatically adjusts to the light in your room, so that you can easily make the big blank screen a thing of the past.
*Some features of Ambient Mode require a compatible Android or iOS phone
TV an mobile content, split on the big screen
Discover new ways to multi-task. Watch your favourite TV show whilst commenting on Social Media, all at once on the big screen. You’ll never have to choose again. Split your screen and never miss another moment.*
*Internet connection and compatible smartphone required.
Make your TV the heart of your connected home
With SmartThings built into Samsung TV’s you can control your smart home through your TV. SmartThings works with 1000’s of smart devices to make your life easier, more secure, and more entertaining. From controlling your lighting, scheduling your laundry or monitoring your home, this is smart living made simple.
Spend less time searching, more time watching
Content Discovery (Universal Guide)
Less time searching and more time watching with tailored recommendations. Finally, all your favourite content from BBC and Netflix* in one place – your Samsung Smart TV. Our Universal Guide recommends popular shows and content tailored just for you, meaning you can watch more of what you love.
* Content services may vary by regions and are subject to change without notifications.